A growing number of companies is facing an unprecedented increase of competition. The consequences are: price wars and a commoditization of offers, products and services. How can companies fi nd new ways for future growth within such competitive environment?The introduction of new business models implies the search for and exploration of new ways to creating value – breaking the rules. Our experience: conventional strategic projects produce conventional results.This book provides a framework for strategic innovation: ideas, processes and interventions for building new growth businesses especially for established companies. The case studies of SAP, Lufthansa, Palfi nger and One illustrate the typical challenges of strategic innovation.